Fly fishing industry leader, Far Bank Enterprises announces the transition of their Scandinavian distribution to Denmark based, Fairpoint Outdoors.
The new association will become effective on August 1, 2013 and will include the distribution of all three Far Bank brands: RIO Products, Sage and Redington. Fairpoint has been handling the distribution of RIO Products for many years. The addition of the Sage and Redington brands to their mix will consolidate distribution efforts and streamline Far Bank’s ability to bring its products to market in Norway, Sweden, Denmark and Finland.
Far Bank’s longtime distributor, Traun River/Rudi Heger will continue to handle Scandinavian distribution for Sage and Redington until July 31st. After that date, Traun River will continue to be the exclusive distributor for all three Far Bank brands in Belgium, Luxembourg, Netherlands, Germany, Austria, Switzerland, Czech Republic, Slovakia and Hungary.
“For the past 15 years, Rudi Heger (Traun River) has done an excellent job of establishing a strong foothold for our brands in Scandinavia,” comments Travis Campbell, Far Bank’s President and CEO. “Our enduring distribution relationship with Rudi continues to be crucial for our growth and success in Central Europe. With Fairpoint being based in Demark, their core focus is strictly on Scandinavia. This transition is about being better able to expose the Far Bank brands to a growing Scandinavian market while at the same time bringing even more momentum to key continental markets.”
Fairpoint Outdoors strengthening position in Scandinavian Fly Fishing marked
May 3rd, 2013 (Allerød, Denmark) – As a market leading manufacturer and distributor in Scandinavia Fairpoint Outdoors A/S is proud to be representing Sage and Redington in the Scandinavian countries from August 1st. For several years Fairpoint Outdoors A/S has been representing RIO Products. Adding Sage and Redington to the portfolio is a dream scenario.
“The sales potential and synergy of these three brands from Far Banks Enterprises is obvious,” says Fairpoints Product Manager Thomas Sanotra. “It’s almost needless to say that Sage is the World’s leading brand on fly rods and reels. There’s a huge potential in Scandinavia and several of the new products to be introduced for the 2013-14 season will fit perfectly into the Scandinavian market”.
“As for Redington the brand is known but still not established in Scandinavia, says Thomas. “In North America, Redington is one of the fastest growing mid- to high end fly fishing brands and, just to mention a few item groups, Redingon is offering excellent fly combos and top notch waders. We are thrilled to be representing the brand on behalf of Far Banks and convinced that the same development will find place in Scandinavia,” says Thomas.
To focus on fly fishing sales in Scandinavia, Fairpoint Outdoors has signed up with a new Sales Representative, Henrik Kassow Andersen. Henrik is well established in the business as well as being a known fly fishing profile. Besides more than 30 years of fly fishing experience and guiding for salmon and trout all over the world, Henrik has also been working with fly fishing sales for almost just as long and comes from a job as International Sales Manager for Zpey System.
“There’s no doubt that there’s a great synergy between brands like Sage, RIO Products and Redington, and that we now have the ultimate sales set-up,” says Sales Manager Thorbjørn Galtt-Møller from Fairpoint Outdoors. “I’ve worked with Henrik before and besides being one of the most skilled fly fishers I know, he’s a highly talented sales representative with a great understanding of his costumers business. He will be presenting a unique package of leading fly fishing products to our Scandinavian customers. It will be a pleasure working with Sage and Redington and having Henrik on the team.”
About Far Bank Enterprises:
In 2005, Far Bank Enterprises was created to serve as the holding company for three businesses at the forefront of the fly fishing market; Sage Manufacturing, Redington and RIO Products International. Sage is recognized as the world leader in high-end performance fly rods, reels and accessories. Redington is a leading supplier of value-driven fly-fishing tackle and apparel. RIO manufactures and distributes industry leading fly lines, leaders and tippet material.
Consumer and dealer contact:
Fairpoint Outdoors A/S – Kineticfishing
To locate nearest dealer:
Denmark: 48 10 38 00
Sweden: 020 -79 89 74
Norway: 80 06 10 41
Finland: +45 48 10 38 00
Direct: +45 22 12 76 70