Annons
Loop Tackle vill ta mer ansvar för fisken och våra vatten och företaget får en tydligare miljöprofil. Det händer också saker inom företagets ledning, samtidigt ska bolaget självklart fortsätta att leverera fiskeutrustning.
Pressmeddelande!
Cox Enterprises today announced the appointment of Jim Coates as
chief executive officer of Loop Tackle, a global leader in elite fly-fishing equipment and
conservation-focused outdoor gear. He succeeds Gordon Sim, who led the company for more than
12 years and will transition into the new role of chief conservation officer. In this position, Sim will
continue to advance Loop Tackle’s strategic vision and deepen its mission to protect wild fish in
wild places.
This leadership transition comes as Loop Tackle enters an exciting new chapter under Cox
Enterprises, which acquired the company in the fall of 2024 as part of its broader investment
strategy in sustainable businesses and technologies. Loop Tackle’s commitment to protecting wild
fish populations and pristine rivers aligns closely with Cox’s mission to build a better future through
environmental stewardship and innovation.
“Jim has already demonstrated a passion for the business and a remarkable talent for leading the
organization’s focus on innovation and new product development,” said Alex Taylor, chairman and
CEO of Cox Enterprises.
“We want Loop to lead the market in innovation and in connecting
customers with more experiences deeper into nature. He and Gordon will work well together.”
With broad experience in sales and marketing, Jim Coates brings a unique combination of
operational excellence and brand leadership. Before joining Loop Tackle as president and COO in
2024, he worked as a consultant and held leadership roles at VELUX, where he focused on creating
better living environments for people around the world.
“I’m honored to lead a company whose heritage is so deeply rooted in environmental respect and
outdoor passion,” said Coates. “We’ll continue to push boundaries in fly-fishing innovation while
doubling down on our mission to protect the rivers and wild fish populations that inspire everything
we do.”
Under Sim’s leadership, Loop Tackle expanded its global reach, built lasting relationships within the
conservation and angling communities, and became synonymous with performance,
craftsmanship, and ecological responsibility. In his new role as chief conservation o>icer, Sim will
continue to shape Loop Tackle’s long-term strategy and mentor the next generation of leaders.
“The strength of Loop lies not just in our gear, but in the community that surrounds it,” said Sim.
“Together, we’ve built something enduring, and I look forward to deepening our impact as we
continue to protect and preserve the waters that bind us all.”
Founded in Sweden in 1979 by Christer Sjöberg and Tony Karpestam, Loop Tackle has spent
decades cultivating a passionate global community of anglers who share a reverence for wild
places. Its gear is designed for performance and purpose, helping people connect more deeply with
nature and encouraging them to become stewards of the environment. Today, the brand is focused
on driving growth in the U.S. and abroad, following the recent launch of its colored Classic reels and
with a number of exciting new products in development.
Cox Enterprises’ acquisition of Loop Tackle reflects the company’s commitment to sustainable
growth and innovation. As part of its long-term environmental goals, such as achieving carbon and
water neutrality by 2034, Cox continues to seek investments that promote environmental wellness
and community well-being.
Learn more about Loop Tackle: looptackle.com
About Loop Tackle
Loop Tackle crafts expert fly-fishing gear for adventure in wild places. Its precise Scandinavian
designs reflect the company’s belief that when nature is personal, protecting it is instinctual.
Founded in 1983 in Nordic waters teeming with wild salmon, the company pioneered innovations
like the large arbor reel and the underhand cast, and pushed the boundaries of angling experiences
into far flung places from Labrador to Tierra del Fuego. As part of the Cox family of businesses, Loop
Tackle is crafting more of the innovative gear Loop anglers appreciate with increasing sustainability
for a bigger purpose. To learn more, visit looptackle.com.
About Cox Enterprises
Cox Enterprises is dedicated to empowering people to build a better future for the next generation.
Cox is a leader in the broadband, automotive, and media industries, as well as a leading investment
platform with strategic positions in emerging technologies driving the future of agriculture,
renewable energy and public sector software. Headquartered in Atlanta, Georgia, Cox is a global
company with $23 billion in annual revenues and a proud history of over 125 years. To learn more
about Cox and its commitment to its people, planet and communities, visit coxenterprises.com.
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